"turning things around
one serve at a time"
We are a dedicated team of experienced hoteliers and Beverage specialists, committed to driving meaningful change in the hospitality industry through our innovative F&B programming, centered around creative beverage offerings and advanced Mixology.
Our strategy includes providing comprehensive operational training services and equipping businesses with market-relevant tools and resources that enhance efficiency and improve guest experiences. We also emphasize the importance of consistency in service and product offerings to ensure that every customer interaction is memorable.
Our success is grounded in a solid foundation of extensive industry experience, amplified by our passion for innovation in every aspect of our work. We take pride in our unwavering focus on our clients' needs, allowing us to customize our solutions to address the unique challenges faced by each business. Together, we are shaping the future of hospitality, one innovative solution at a time.
With over two decades of experience across the Middle East and Europe, Marcel Haddad is the trailblazer leading our operations at Flipside.
Marcel's resume reads like a who's who of hospitality - he's held senior roles at powerhouses like Marriott international, Emaar hospitality, JAS Hospitality, Campbell Gray hotels and many more, Earning the nickname "The Bar Guy".
Marcel's passion for elevating cocktail and service culture is unparalleled. He's laser-focused on raising the bar (pun intended!) and delivering exceptional experiences by sharing his wealth of F+B knowledge to empower the next generation of F+B superstars.
People remain the core of our business; investing in them and nurturing their passion for hospitality is our primary goal in every project we undertake.
All our programs, training materials, tools, and resources, along with our concept ideas, are designed with revenue generation and maximization as the primary objective
We craft unforgettable food and beverage experiences that elevate your venue and create lasting impressions on your guests, ultimately resulting in improved guest scores and repeated business.
| Operational deep dive & F+B efficiency review | |
| Menu review, pricing review, menu engineering analysis | |
| Mystery shopper services, 260+ review points covered | |
| Sequence of service review and enhancement | |
| F+B marketing calendar review and social media presence analysis | |
| Manpower guidelines review and key positions recruitment |
| "Dead Space" activation & incremental revenue ideas | |
| Non-Alcoholic beverage programming | |
| Bars programming ( Advanced Mixology, wine, and spirits ) | |
| Unique beverage moments creation | |
| "Instagrammable" moments creation | |
| Menu alignment to the concept |
| Back to basics restaurant service training | |
| Mixology 101 & cocktail making technics | |
| Fermented beverages training | |
| Restaurant manager training Academy | |
| Upselling technics in successful restaurants | |
| Restaurant revenue management training |
| "Hands On" opening support for hotel & restaurants | |
| New build concept deployment & opening support | |
| Re-opening support and concept change support | |
| Signature menu deployment, use records training | |
| Special events management and support | |
| Opening countdown support and training leadership |
| Key positions recruitment services | |
| Menu review, pricing review and report out | |
| digital online service training | |
| OS&E sourcing support | |
| P&L review and analysis report | |
| Signature cocktail recipes development and use records |
| Beverage menu creation, tailored to reflect the concept | |
| Signature cocktail menu creation, reflecting the concept | |
| Hero drinks photography | |
| Beverage OS&E sourcing for signature items | |
| Use records and recipe book development | |
| Service trainings and launch of hero drinks |
let's turn things around
let's turn things around
let's turn things around
let's tu
